The interesting thing about art is that it is ever-evolving and innovative. But there comes a time when you have to draw the line and say enough. For me, the new cartoon network animation trend is that.
CN Anything
The above animating is provided by Ronda, an Argentinian company that has done tv Ads for big brands. A while ago, they did a tv spot for Cartoon Network. The Animation is really strong. I have no idea how they manage to move that camera around with those exaggerated movements and character expressions all over the place, which I must say I really like it. It’s all fun and games, but the colour… is hard to digest.
The colours palettes that I am used to are a bit washed up colours mostly pastel tones. I am not saying the I am not a fan of brightly couloured scenes but I am certainly not a big fan of brightly lit characters, environments and scenes because I find them a bit to distracting. I believe animated content should have more mellow colour tones but then again bright, over-the-top and exaggerated colour palettes are what set animations and live action films a part
Is it that this is a new trend for future generations? Am I too old to see cartoons now? I really don’t feel connected with this colour scheme and I don’t know how can it be perceived by the audience. I think it could be a thing to get used to, but in my opinion, it is too radical a makes me want not to see it for far too long.
Is it possible that we are looking at a new trend in 2D Animation in the near future? I will have to keep looking and find out what would be the pallets that will be done in the near future.
References
Ronda (2019). CN Anything. [online] Vimeo. Available at: https://vimeo.com/351221876 [Accessed 25 Apr. 2023].
Arsalan Awais 