Creative Development | Update# 6

No matter how bad the content is but a good name will attract the audience. For example, names like; Blues Clues, Recess, Spongebob, iCarly, Cubix, Cramp twins, or Fosters home for imaginary friends, just to name a few are the kind of names that are easier to pronounce and fun to to call out as well. Even the logo of the should be attractive as well. It should not be over-done or a horror vacui but should be easy on the eyes of the viewer. It should be playful. One of my undergrad teachers taught met that when you are coming up with a name for a campaign, or a show, or any product the name hence should be solution oriented in the sense that if a show or campaign is trying to teach something then the name should be reminiscent of that. I am not going to lie but I used ChatGPT for this very purpose to come up with names.

Below is a list of potential names;

  1. The Great Preschool Adventure
  2. The Great Preschool Misadventures
  3. Tiny Tots Academy
  4. Playtime Pals
  5. Junior Junction
  6. The Wee one’s world
  7. The Jr. Misadventures
  8. The Peanut Gallery

The Problem with Tiny Tots Academy is that is feels like an appropriation of the show name Tiny Toons Adventures.

Junior Junction is the clear winner. It can work as a working title and if the series gets picked up in the future, I might end up changing it.

Logo Ideation

When you are designing a logo you have to consider many aspects, like should it be only typographic?, should it contain an icon?, should it be 3d or 2D? the colour combinations are secondary. Even when selecting fronts it is better to use a maximum of 2 font types, because this will become the font family that will be used throughout the series.

Research and Inspiration

Sample Drawings

Digital Ideation

For pitch purposes, the above logo works and I think a scribbled typeface sells the idea that it is a children’s tv series.

Leave a comment