The feedback I received made me re-think about my tactical and strategic plans. Primarily I was more concerned about the time limit that have been imposed on me. I was worried that I will not be able to convey my message properly in a limited timeframe. The more I progress, the fear of not doing justice to this task starts to loom over my head.
At the same time, I was also working at the Nightangle Primary school. Since I was asked to make it more kids centric project rather than casting adults for voiceovers, I discussed the scope of my task with the principal of the school. For some reasons that are unforeseeable, he immediately agreed for a collaboration. However, I personally like to believe that the power of the concept compelled him and eventually my project got its new direction.
At this point I had a rough animatic with my voice over it but regardless I showed it and as a result two things occurred during this process, first the students we eager to do voice acting for my video. Against my prevailing perception, their feedback was so valuable that it turned out to be the validation that I was looking for. In this digital age, people are more inclined towards a fast pace environment. The attention span has gone down. Generally, we want something that conveys the message as quickly as possible. In this regard, a marketer would never want to put a 10 mins long video on Instagram. The same kind of feelings are shared by the kids of this generation. This insight and its validation may very well turn out to be a pinnacle of my project.
I realized that people now days want to watch and there was research to be done to get a better idea of my audience.
Arsalan Awais 